Client:
Service:
Year:
2024
Moai is a wellbeing app and community that empowers individuals to embrace holistic wellness. The goal was to create a sophisticated yet approachable visual identity that reflects Moai’s core values of authenticity, empathy, and personal transformation. I crafted a calming color palette, modern logo, and carefully chosen typography to evoke a sense of tranquility and balance, while also conveying empowerment and social accountability. This cohesive design supports Moai’s mission to cultivate a calm, balanced, and empowering environment where individuals can thrive personally and within the community.
The primary challenge in this project was to design the brand identity for Moai, a wellbeing app and community, in a way that resonated with its target audience while embodying the brand’s core values of holistic wellness, empathy, and authenticity. Moai needed an identity that could reflect its mission to empower individuals to become their best selves, offering a calm, balanced, and inclusive environment. The challenge was to create a visual identity that was both sophisticated and approachable, appealing to individuals who seek personal growth, health, and social accountability.
The solution was to develop a brand identity that was simple, sophisticated, and aligned with Moai’s values of holistic wellness and community-driven growth. I designed a modern, clean logo and a calming color palette that evoked a sense of tranquility and balance, while also conveying a sense of empowerment and personal transformation. The visual elements, including typography and iconography, were carefully chosen to reflect the brand’s empathetic and wise personality. Through the design, we emphasized a sense of belonging and personal growth, creating a consistent and inspiring brand experience across all touchpoints. The Moai brand identity effectively captures the essence of wellbeing, fostering a supportive, welcoming space for individuals to thrive.
